ITB Berlin 2025 Global Tourism fare opens in Berlin, Germany with the participation of Ethiopian Tour Operators, hotels, travel industry and development partner representatives working with the Ethiopian Government. The Ethiopian delegation is led by H.E. Sileshi Girma, State Minister of Tourism of Ethiopia.
the ribbon cutting ceremony to officially open the Ethiopian pavilion at the ITB 2025 is conducted by H.E. Sileshi Girma, State Minister of Tourism and H.E. Amb. Eskindir Yirga, Ethiopia’s Ambassador to Germany. Ethiopian coffee ceremony is staged at the Ethiopian stand and is attracting significant number of visitors in the first day of ITB 2025. This years ITB has also seen among the exhibitors in the Ethiopian Stand, the Ethiopian Skylight Hotel showcasing the milestone achievements in Ethiopia. Significant infrastructures in the tourism sector in recent years through the ” Gebeta Lehager” initiative of H.E. Prime Minister Abiy Ahmed are being showcased.
A panel discussion focusing on the “role of museums in the promotion of tourism in Ethiopia ” and “Pillars of Ethiopia’s rich historical tapestry” is scheduled to take place on the 6th of March2025 on the sidelines of the ITB 2025. The Ethiopian Tour Operators Association, the Ethiopian Embassy in Berlin and German-based Society for the Promotion of Museums in Ethiopia (SPME) co-organized the event
ITB is one of the biggest tourism and travel industry promotion event organized every year in the month of March in Berlin, Germany. It is in recognition of this fact that the Ethiopian Embassy in Berlin is doing its level best coordinating with stake holders such as the Ethiopian Tourism Ministry, the Ethiopian Airlines and Ethiopian Tour Operators Associations to Promote Ethiopia’s huge tourism potential in German market. The Ethiopian Airlines daily flight to the German city of Frankfurt has played significant role in bringing Ethiopia to Germany and proved an airline of choice for German travellers, but the gap in terms of unleashing Ethiopia’s huge tourism potential in German market is still there.
